Jeans makers do it. Shoe makers do too. In fact anyine can do it. Just grab a strip of leather, put a shiny buckle on one end and punch a few holes in the other and call it a belt. But it is not a 'real' belt. Not thetype of belt made by a real belt maker who loves what they do and just wants to make the best looking, most comfortable, hardest wearing belt possible. Not jeans or shoes. Belts. That's what Buckle do. They make the best belts for the best people so they can feel like they are the best. I didn't realise there was such a difewrence between a real belt made by a real belt maker compared to all those old strips of leather I have been wearing for years. Try one and you will see what I mean. Great quality leather that hasn't had its unique, individual character polished away, earthy colours that turn any pair of old jeans into WOW, and tough, tactile buckles that make a statement without stealing the show. I bought one. And I love it. Then I bought another. These belts are like that. Now I have four and go shopping to find jeans to suit my belt instead of the other way around. Give Buckle a try. You won't ever regret it, even after buying your fifth belt!